Jammu, 25 August 2026 — Jammu Motor Vehicles LLP, part of Mahindra & Mahindra, introduced the BE 6 SPORTEQ today, showcasing a blend of sport, technology, and electric performance. The launch took place at their showroom on B C Road, Rehari, Jammu, with Sh Arvind Gupta Ji, Hon’ble Member of Legislative Assembly of UT of Jammu & Kashmir, as the chief guest.
The BE 6 SPORTEQ series represents Mahindra’s commitment to revolutionize electric mobility in India, offering customers a broader spectrum of experiences. Besides the standard versions, the company unveiled the sporty Launch Edition and the performance-tuned Formula E Freedom Edition.
Mr. Vineet Aggarwal, Managing Partner at Jammu Motor Vehicles LLP, expressed pride in the BE 6’s previous success, which ignited excitement since its debut in November 2024. ‘The BE 6 has resonated for its emotional connection with owners, becoming a symbol of innovation and style,’ he said. This new model increases the range with twelve vibrant color options and eight variants, including the highly anticipated SPORTEQ editions.
The launch highlights significant features, including:
- Battery as a Service (BaaS): Starting price at ₹ 11.45 Lakh with BaaS at ₹ 3.75 per km.
- Digital Cockpit: A futuristic three-screen interface complemented by six TEQ Suites, designed for an engaging driving experience.
- Formula E Freedom Edition: This variant showcases a sportier design with enhanced performance features.
- Software-Defined Vehicle (SDV) Capability: Planned software updates for existing models to introduce new features starting January 2027.
The detailed variant-wise pricing showcases diverse options for customers. For instance, the BE 6 SPORTEQ ONE starts at ₹ 11.45 Lakh, while the Launch Edition is priced at ₹ 26.95 Lakh.
Furthermore, Mahindra aims to support existing BE 6, XEV 9e, and XEV 9S owners through over-the-air software updates, ensuring they benefit from the latest technology advancements. The TEQ Suites, powered by Mahindra’s AI Technologies, further enhance user experience, making electric journeys more seamless.
Jammu Motor Mahindra continues to expand its automobile offerings across the Jammu region, boasting a growing network of showrooms in Kunjwani, Poonch, Reasi, and more. Beyond electric vehicles, the dealership provides a range of premium SUVs, including the Thar and Scorpio series, along with commercial vehicle options, targeting diverse customer needs.
During the launch, Sh Arvind Gupta Ji emphasized the innovation represented by the BE 6 SPORTEQ. He called the launch a milestone for both Mahindra and Jammu Motor Vehicles LLP, reinforcing the dealer’s role in advancing sustainable mobility solutions in the region. ‘The BE 6 SPORTEQ embodies India’s technological capabilities while aiming for a greener future. It is a testament to Mahindra’s commitment to quality and customer satisfaction,’ he stated.
Sh Gupta commended the teamwork of Sh. Swatantar Aggarwal, Mr. Vineet Aggarwal, and their dedicated staff for their relentless efforts in enhancing the customer experience and paving the way for electric mobility.
Mr. Nitin Aggarwal, Partner of Jammu Motor Mahindra, concluded by assuring attendees of their dedication to providing exceptional service and facilitating the transition towards electric vehicles in Jammu.
The BE 6 SPORTEQ launch cements Jammu Motor’s position at the forefront of automotive innovation in the region, helping to shape the future of cleaner, more efficient transportation.
